7/30/2023 0 Comments Making mr right vh1![]() ![]() VH1's primetime ratings in 2012 increased 33% in the adult 18-49 demo while total primetime viewership increased by 14%. Robinson arrives as the brand starts the year on a high note. We welcome her to VH1 and can't wait to work with her to amplify our ultimate mash-up of music, pop culture and nostalgia." "She brings to VH1 wide-ranging levels of innovative success and outstanding leadership in all areas of brand marketing. "Throughout her career, Caralene's made a positive, measurable impact on every national brand that she's touched," said Calderone. She is also responsible for breakthrough advertising across the brand portfolio. While at Sprint her biggest success was the re-launch of Boost Mobile, which drove significant brand awareness and subscriber growth. Most recently, Robinson was Vice President, Brand Strategy and Marketing Communications at Sprint Nextel, where she led all marketing efforts including brand, integrated marketing, production, creative services and social media for all Sprint brands. Robinson brings to VH1 extensive, award-winning experience as an executive leader and consumer marketing expert for a diverse array of telecommunications and packaged goods including Colgate-Palmolive, The Coca-Cola Company, Cox Enterprises and Sprint Nextel Corporation, including Virgin Mobile. ![]() She will oversee all consumer outreach which includes the channel's music marketing, VH1 Digital marketing and on-air image/promo teams as well as all consumer and trade advertising that VH1 creates and places. NASDAQ: VIAB, VIA) has named Caralene Robinson Senior Vice President, Creative Group and Consumer Marketing, it was announced today by Tom Calderone, President, VH1.īased in New York, Robinson will be responsible for the face of VH1 each time the network interacts with consumers through all off-channel branding efforts. 22, 2013 /PRNewswire/ - VH1 (a unit of Viacom Inc. ![]()
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